A changing customer base and real estate market in Courchevel

Steeped in history and charm, the ski resort of Courchevel offers much more than snowy slopes and picturesque chalets.

Lately, this prestigious resort in the French Alps has undergone a significant transformation. The clientele is diversifying, and as a result, the dynamics of the Courchevel real estate market are undergoing an impressive transformation. At the heart of these changes are a new, more heterogeneous clientele and ever more attractive investment prospects.

A fast-changing market

Historically, Courchevel's real estate market, whether it involves luxury chalets or apartments close to the slopes, has always been characterized by an international clientele. However, recent years have seen major upheavals due to sociopolitical and health changes.

The war in Ukraine, Brexit, and the COVID-19 crisis have caused significant shifts in the resort's real estate market. These events have reshuffled the deck, altering the profiles of the station's investors.

The war in Ukraine and the resulting socio-economic problems have led to a decrease in the traditionally present Russian clientele in Courchevel. Brexit had already brought inevitable consequences on the behavior of the British, who were determined to seize opportunities before these changes fully took effect.

In addition to the war in Ukraine and Brexit, the impact of the COVID-19 pandemic has also been significant. This health crisis has truly altered buyer behavior by intensifying an already existing trend: the search for larger spaces and a better quality of life, away from the hustle and bustle of cities.

These upheavals have led to a diversification of the clientele. Previously, Courchevel's real estate market was mainly targeted at a very high-end international clientele, with a large majority of Russians. This trend is changing as more and more French clients, aware of the tax advantages and growth prospects, are becoming interested in mountain properties.

Indeed, these global events have profoundly changed the profiles and demands of investors. From now on, they seek more flexibility and exclusivity in their real estate transactions. This is where the concept of the "off-market" emerges, which is developing more and more. The luxury real estate market, once focused on traditional transactions, is moving away from this model to favor a more private and discreet approach between sellers and buyers.

A Diverse Offering and Strong Demand

Courchevel has much to offer in terms of real estate, whether you're looking for cozy apartments or large luxury chalets. This internationally renowned ski resort is prized for its infrastructure, combining modern comfort with mountain charm.

From the bustling Courchevel 1850 to the traditional ambiance of Courchevel Le Praz, there is a variety of properties to choose from, catering to everyone's preferences.

Courchevel's real estate market offers a diverse range, from small residences to sumptuous ski-in/ski-out chalets. The diversity of available properties, coupled with the undeniable appeal of the region—its landscapes, ski facilities, and world-renowned ski area—explains the high enthusiasm for this mountain real estate market.

Despite recent events, demand has remained strong in the luxury real estate market in Courchevel. This strong appeal is driven by the opportunity for property owners to generate rental income during the ski season.

Far from being a simple transaction, purchasing real estate in Courchevel is considered by many as a valuable investment. Potential returns, sustained growth in property prices, and the desire to own a residence in one of the world's most famous ski resorts are all factors driving demand.

A Persistent Clientele

Despite these upheavals, the clientele remains steadfast. While the mentioned changes have altered the composition of the clientele, they have also opened the market to new investors.

Replacing Russian investors, new nationalities are making their appearance in Courchevel. The French, for example, are making a strong comeback, eager to acquire properties with large spaces to maintain a family tradition of vacationing in Courchevel.

The clientele is increasingly aware of rental investments and para-hotel accommodations. They see the opportunity to acquire property in Courchevel not only as a vacation residence but also as a profitable investment. Renting out their property during periods they do not occupy it allows them to generate additional income while enhancing their real estate assets.

Other nationalities, such as Belgians and clients from the Middle East, have seized this transition moment to come to Courchevel, taking advantage of the opportunity to invest in a unique, prestigious, and dynamic mountain real estate market.

There is also a noticeable return of British clientele enamored with this legendary resort. After complicated years between Brexit and COVID-19, they are returning to invest in the world's largest ski area.

Courchevel's prestigious real estate market is experiencing an interesting transformation, both in terms of its clientele and its offerings. International investors are turning to this prestigious ski resort, attracted by its natural beauty, accessibility, and investment opportunities. Whether you are looking for a high-end apartment or a luxury chalet, Sotheby’s International Realty Courchevel will meet your expectations.